Kool-Aid and Let Them Be Kids Are Making a Difference

LTBK has partnered with Kool-Aid to establish the Kool Aid Smile Award which will help to build up to 10 playgrounds across Canada in 2010 – bringing affordable fun to everyone LTBK and Kraft’s Kool-Aid brand share the view that creating a strong community through a new playground and the building of the playground through the community build process, not only benefits the community as a whole, but also its children by helping to develop social skills and stay active. And, a playground is barrier-free fun that is open to all – just like Kool-Aid.

You can nominate your own community for a LTBK playground, skate park or fitness park build. Communities that qualify for a LTBK build may receive one, of up to 10, LTBK Kool-Aid Smile Awards

LTBK “Kool-Aid Smile” Awardees receive

Kool-Aid awardees will receive $5000 seed cash toward their equipment needs as well as an additional 50/50 match opportunity that gives the community a dollar of equipment buying power for every fify cents they raise, which helps to significantly cover the costs of the structure and equipment for building a new playground, skate park or outdoor fitness park.

In addition, your community will receive:

• A Let Them Be Kids-Coach/Mentor
  You will be assigned an experienced LTBK volunteer to help guide you through the process as well as coach and support you along the way.
• A Let Them Be Kids- Project Road Map
  A simple proven road map and process that provides the community with an outline of what could be and provides the flexibility for each project to reflect the communities desires, uniqueness, and creativity, making each LTBK project distinct and specific to the community itself.
• LTBK Design and Construction Support
  Through the support of Belair Recreation, LTBK exclusive equipment provider, all awardees will receive the comprehensive support of the Belair designers and installers who will assist in all aspects of concept and design development, project planning, logistics and the construction on the day of your community build.
• Let Them Be Kids-Education Program
  This series of face to face, live video and teleconference educational sessions will provide meaningful information and tangible tools to help LTBK project participants improve their community leadership skills.
• Let Them Be Kids Marketing Kit
  A packet of flyers, posters templates as well Radio, TV and print ads to help you build community support for your project.
• Your Own Let Them Be Kids On-Line Web Page
  This web page tells the world of the story of your project and provides a chat forum that connects you with others in North America, giving you the benefit of sharing in each other's ideas and insights. It also includes on line registration and other tools to help recruit, communicate with and retain volunteers.
• 200 Let Them Be Kids / Kool-Aid Commemorative T-Shirts
• Plenty of Kool-Aid Products for All Volunteers on the Build Day